Filthy Kicks founder and CEO Eli Vaillancourt shows off some of the merchandise in his new storefront in downtown Greenfield, Friday, March 31, 2023.
(Greenfield, MA) Filthy Kicks, a buyer, seller and trader of high-end shoes like Nike Air Jordans and Nike Dunks is the latest pop-up shop to occupy The Goods. These pop-up shops are the result of a partnership between the City of Greenfield and Greenfield Community College working to transform vacant storefronts into thriving businesses, while providing a free, no-risk opportunity for local entrepreneurs to test their businesses.
Eli Vaillancourt, founder and CEO of Filthy Kicks, is feeling optimistic about the potential for Greenfield to be the spot for opening a full-time brick and mortar store for his business. “Greenfield and the surrounding towns are full of people who love shoes, but they are limited to online purchasing or driving to Fitchburg or Holyoke to buy them,” says Vaillancourt. “I want to create a store that has a welcoming and inclusive atmosphere for all buyers and makes this type of fashion accessible to all people in our region.”
“Filthy Kicks represents the new, fresh, young energy we need more of in Greenfield. Businesses like this will complement our new skatepark and will become a beacon for bringing more youth and younger shoppers to our downtown,” says Mayor Wedegartner. “I’m really excited to see where this new business goes and am thrilled to welcome Eli and his team to Greenfield.”
Filthy Kicks will occupy The Goods until June and will be open Monday through Saturday 10 a.m. to 7 p.m.