WHATELY, MA (FRANKLIN COUNTY NOW) — In an effort to motivate the community to license their dogs in a timely fashion, the town of Whately is holding a Dog of the Year contest. Dogs licensed on or before June 1st will be automatically entered into the contest and the winner will be selected live on the town’s Facebook page. The winner will win a goodie bag including tag #1, be featured in the 2025 Annual Town Report, and will have the option to be on the Town Clerk’s Memorial Day float in 2026.