
Welcome to Franklin County Now’s Local Experts, your source for reliable advice, practical tips, and expert insights from professionals right here in Greenfield Massachusetts, and the surrounding area. Whether you’re looking to improve your family’s health, need home improvement tips, upgrade your vehicle with custom accessories, or boost your business with effective advertising strategies, our local experts are here to help.
Explore articles and information from Franklin County Now’s local experts. . .
- Tips and Insights for buying your next car or truck.
- Advice and tips on auto maintenance and service.
- Advice, insights, and information on financial services.
- Information and advice on audiology health and wellness.
- Tips, information, and advice on buying or selling your home.
- Information and insight on marketing and advertising strategies.
- Information with tips and trends on eye aesthetics and skin care.

James Carr
Lundgren Honda of Greenfield

Rob Avery
Lundgren Honda of Greenfield

Michelle Dwyer -Pres./CEO
Franklin First Financial Credit Union

Dr. Lisa Alber
Alber Hearing Service

Corinne Fitzgerald
Fitzgerald Real Estate

Dan Guin- GM
Western Mass Media Group

Mary Phillips
Beautiful Eyes Aesthetics at The Eye Center
Recent Local Expert Articles. . .
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Buying a home this summer? There are great financing opportunities! | Corinne Fitzgerald
If you’ve been thinking about buying a home but are concerned about today’s interest rates or saving enough for a down payment, you may have more financing options available than you realize. One program worth highlighting this month is Greenfield Savings Bank’s annual “Buy in July” Mortgage Special, which has helped area homebuyers for decades.…
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Local Radio Is Holding Its Own — And Local News Is Bigger Than the Radio Dial
New global survey data shows local radio news remains a meaningful part of Americans’ weekly news habits, even as the way audiences find and consume information continues to change. The Reuters Institute for the Study of Journalism’s Digital News Report 2026 found local radio news reaching 10% of Americans weekly among the individual U.S. news brands…
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Radio Still Reaches More People Than Any Other Media | Marketing expert Dan Guin
With more ways than ever to reach consumers, AM/FM radio remains America’s #1 media platform, reaching 87% of U.S. adults every week—more than smartphone apps and websites, connected TV, and traditional television, according to Nielsen’s first-quarter 2026 data. Even among adults 18–34, radio remains #1, reaching 81% every week. For businesses in Franklin County, that…