GREENFIELD, MA (FRANKLIN COUNTY NOW) — The City of Greenfield is embarking on a brand refresh project to produce a more unified and consistent look across City departments.
City officials maintain that the historic Seal, Poet’s Seat imagery, and the traditional dark green color will all remain in use. There are two ways the city is collecting public input on this project, via an online survey available on the City’s website and a meeting on Thursday, February 19th at 5:30 p.m. in City Hall and via Zoom.
From the City of Greenfield:
City of Greenfield Invites Community Input on Brand Refresh
GREENFIELD, MA – The City of Greenfield is launching a public engagement process to refresh its brand identity. The goal of this initiative is to produce a unified, consistent look and feel across City departments, resulting in updates to the City’s color palette, fonts, and logos used on new media, facilities, and equipment.
While the update aims to modernize the City’s visual standards, officials emphasize that the City’s historic Seal and the iconic Poet’s Seat tower imagery will continue to be used. The City also intends to retain its traditional dark green primary color.
“The way we present ourselves speaks to who we are and where we’re going,” said Mayor Virginia “Ginny” Desorgher. “The City’s brand is the most visible identity for the Greenfield community, and so it carries potential to spur economic development, deepen our communal sense of self, and increase trust in government. This branding update will honor our heritage while updating our look and feel.”
Opportunities for Public Input
• Online Survey: Residents can vote on design elements immediately via an online survey available here.
• Public Meeting: A hybrid public meeting will be held on Thursday, February 19, 2026, at 5:30 p.m. The meeting will take place at City Hall and remotely via Zoom. Meeting information is available here.
“I’m excited to guide Greenfield through this branding update. We’re looking for community input on the basics, including colors and fonts,” said Jonathon Weber, the City’s Communications Director.
“We’ll take this feedback and use it to draft branding elements like department logos, business cards, letterhead, social media templates, and more. Ultimately, we will produce a style guide that will help staff use our branding consistently in all media.” Project Timeline and Cost
The City anticipates holding a second round of public input in late spring or early summer. At that time, the community will review the selected colors and fonts in various applications and provide feedback on draft department logos. Work on this project is being performed entirely by City staff at no additional cost to taxpayers beyond standard staff salaries.